Streamcraft
Streamcraft are a game streaming platform owned by IGG Canada. With markets in Brazil, Spain, Russia, Indonesia and Vietnam.
I started to work at the start up to upgrade and redesign their brand guidelines, create a tone and style for the platform, work within marketing on their social media presence from content, video, imagery and even making bespoke animated gifs for Instagram.
I have assisted with video production, editing and imagery for the weekly show Quizcraft which unites the streaming community with fun interaction and prizes.
The UI of the platform has also had some redesigned structures which I collaborated with the creative director, managing director and the R&D team.
My last campaign was for the popular Brazilian market where we set out a talent style competition to find the best streamer.
Branding
I was given the task to refresh and update the brand guidelines and look of feel of the streaming platform. I edged into the line art of the logo and had characters weaving in and out of glowing blue or yellow lines.
Promotional Material
I created content for Streamcraft in the form of social carousels, banners, assets for their weekly quizshow, bespoke pixel props, ads and motion graphics for their anniversary video.
Campaigns
We promoted competitions for the users during my time working at Streamcraft. I created the look and feel for a talent show campaign we made for the Brazilian streamers. I worked with marketing, translation and pestered a few of my Brazilian co workers for guidance on the design the concepts! I stuck with the glowing line art which I thought would be a great device as a flickering neon light which could style the promotional text, animation and competition winners.
