Peanuts The Snoopy Show x Apple
My initial role at WildBrain studios was as a Animation Marketing Designer for the production of season 1 & 2 of The Snoopy Show on AppleTV+. This involved getting familiar with the strict Peanuts guidelines and how the characters could be posed and shown in a composition. I was able to work on creating assets from the Toon Boom Harmony rigs & working in Illustrator to create promotional designs such as The Snoopy Show cover art. Other assets
included marketing graphics for the Apple TV+ interface and for the Apple website.
Rigging & Posing
I worked alongside the Senior Marketing Manager and Producer for the Snoopy show to collect and create a range of poses of characters for graphics and communication material. Peanuts characters are distinct in style, rules and attributes that had to be adhered to at all times.
Marketing
Toon Boom Harmony was used in the main rigging elements of the Peanuts characters. We needed to bring these to life for large scale print such as billboards, posters and banners. I created a range of poses in Adobe Illustrator to make sure everything was vector to be resized in all formats. One design included the main poster for Season 1 which was used as the prime promotional graphic.
Additional assets
I was able to expierment and explore the Peanuts brand further with additional assets
such as happiness cards, tackling fonts and online graphics.
